MAURICIO FREITAS, of internationally renowned EM Butlers, is a name that can be relied on in the hospitality business. He started the company in 2006, employing only highly trained British and European staff, after spending ten years working for one of the biggest catering companies in the UK plus an additional two years working as a recruitment consultant in the hospitality industry in London. With experience on ‘both sides of the desk’, he invited a group of professional butlers to join him in his new venture. We asked Mauricio what he believes constitutes ‘good service’…

“I would say that 95% of our service is based on social skills. At E&M we do not want to be qualified as a “Butler Agency”, we create a relationship with our clients; our services are tailored to each individual client in order to achieve what they asked for. Whenever possible we meet the client in advance, we attend site visits and we cover all aspects of the event before the big day. This contributes to an impeccable service and our clients can really be a guest at their own party”.

With a base in south London, EM Butlers first project started on a high note with a dinner at the Italian Embassy in London during the state visit of the Italian President. The dinner was in honour of HM The Queen and HRH Duke of Edinburgh. Over the past eight years, the company has undertaken large and small events from dinners for four in private households right through to luxury product launches, VIP drinks soirees, large corporate events, wedding parties and marquee dinners. Typical corporate clients are investment banks, catering companies, luxury brand stores and high profile car manufacturers and private clients include celebrities, foreign royals, high profile business tycoons, socialites and private chefs.

EM Butlers most recent VIP events include a wedding party for 200 guests in Hampshire plus a VIP Drinks reception for 250 guests in Saint-Jean-Cap Ferrat in the South France. Mauricio is very discreet about exactly who his company works for because most events require confidentiality and therefore, in true ‘secret service’ style, the identity of clients and guests is carefully preserved. EM Butlers are in such demand they currently undertake an average of 3 events, large or small, per week.

“We’ve undertaken work in countries such as Greece, Italy, France, Ireland, USA and currently in Brazil where we are actively training butlers for a large forthcoming global sporting event”, Mauricio says. (While he is being extra discreet, I’m naturally assuming this event is the World Cup).

“Uniforms vary depending on the theme of the event and the preference of the client”, Mauricio says. “We normally wear traditional morning suit with tailcoat and white gloves but it is all ruled by the clients and we wear what combines with the occasion. Most recently we had to serve several dinners in the middle of the Californian desert, where guests stayed for a few days each in Airstreams. It was a huge logistical operation as we had to predict in advance the needs of every guest due to the remote location. The nearest place to get any extra requirements was approximately 50 miles away but the biggest challenge of all was working while wearing our morning suit under the hot climate of the Californian desert.”

As in most service related careers, flexibility in addition to many other qualities appears to be key and the international reputation of EM Butlers vouches for the experience of the team in all areas. If you would like to discuss an upcoming event anywhere in the world with Mauricio, please contact him at: enquiries@embutlers.com

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