M/V SAVARONA LAUNCH EVENT, ISTANBUL:
Nicky Summer’s company was responsible for the British contingent of VIP guests who attended the three-day event in Istanbul to re-launch the former presidential vessel of Mustafa Kemal Atatürk, the 136 metre super-yacht, MV ‘Savarona’. The 2,000 guests at the Çırağan Palace included the Prime Minister of Turkey; the President of Turkey; Randle Siddeley, 4th Baron Kenilworth; Hon Christopher Gilmour; the British media; the international style press and VIP guests from around the world.
PROPERTY LAUNCH EVENTS:
Nicky organised special events to launch the penthouse apartments of almost all the recently built property developments lining the Thames in central London, including all blocks in St George’s Wharf, Putney Wharf and Riverside Quarter on behalf of St George Plc and the developer clients of realtors Savills and Hamptons International. Each of the events was cross branded with luxury names that include Ferrari, Lamborghini, BMW, HR Owen, Phillip Plein, Missoni, Linda Cierach, Ritz Fine Jewellery available through the boutique at The Ritz Hotel, London.
Nicky was appointed by founder architect Klas Nilsson and CEO John Hunter of Northacre plc to organise all the events associated with the luxury residential development 552 King’s Road (Kings Chelsea), London. The project included the VIP guest list for the major launch event featuring a dinner produced by society caterers Mosimann’s and Champagne Krug, a private performance by ballerina Darcey Bussell OBE and a fashion show by designer Amanda Wakeley OBE.
HOSPITALITY LAUNCHES & SOCIAL EVENTS:
Nicky organised and/or hosted dinners for luxury brands, VIP guests and European royalty during a three year period as Lifestyle Ambassador to Monte’s Private Member’s Club, 164 Sloane Street, Knightsbridge, the first outpost of superchef Alain Ducasse outside of France, and where Pierre Schaedelin was executive chef, Yvette Saboua was head sommelier and Denis Courtiade managed the formal restaurant. Events included the Anniversary of Cartier, dinners on behalf of Remi Krug of Champagne Krug, Davidoff, Hunters & Frankau, The Young Presidents Organisation, conservationist Damian Aspinall, art gallery founder Tim Jeffries, philanthropist Kirsty Bertarelli, David Linley, Ed Victor, Nicholas Coleridge, astronaut Buzz Aldrin, HRH King Constantine Of Greece, Sir Trevor McDonald, Caroline Stanbury, TATLER Magazine, rock star Tina Turner, singer Diana Ross, actor Danny DeVito, Moët & Chandon, journalist AA Gill, Sir David Tang, jeweler Laurence Graff, movie star Arnold Schwarzenegger. During this time, Nicky sat on the committee of the Valentino fashion show in aid of the British Red Cross chaired by Mary Hofstetter.
Nicky launched ‘Club M’ on behalf of royal Anton Mosimann OBE with a VIP dinner for 100 guests in a luxury hotel on The Embankment, London, SW1. Guests included designer Bruce Oldfield, actor Nigel Havers, racing driver Sir Stirling Moss and interior designer Nicholas Haslam.
CELEBRITY/GOVERNMENT INITIATIVE:
While working directly with Matthew Freud as a consultant to Freud Communications, Nicky secured the participation of celebrities, including Sir Elton John, in a government-initiated ‘Say No To Drugs’ campaign. The press launch event, at which HRH Diana, Princess of Wales spoke, was held at The Metropole Hotel, London.
SUPERCHEFS:
Nicky Summer has been responsible organising several launch events in association with Michelin starred chefs including Alain Ducasse, Jean-Christophe Novelli, Marco Pierre White, Alexis Gauthier and Ducasse protege Pierre Schaedelin, who went on to be appointed private chef to Martha Stewart.
VARIOUS LAUNCHES & CONSULTANCY PROJECTS:
Nicky worked with chef Antony Worrall Thompson at his restaurant 190 Queen’s Gate, London, SW7.
Nicky consulted on the show of fashion designer Alexander McQueen in London.
Nicky organised an anniversary event for Profile Model Management in Covent Garden, London WC2.
Nicky organised the anniversary event of leading interior designer Mary Fox Linton during the opening month of Gordon Campbell Gray’s luxury hotel One Aldwych which Fox Linton Associates designed.
Nicky consulted on marketing for Rotch Property on South Quay Plaza in the Docklands area of London.
Nicky organised the event to launch Hamptons International Barbados in the ballroom at Mandarin Oriental Hyde Park, London.
Nicky designed and organised the ‘Diwali’ celebration event at highly acclaimed Indian restaurant ‘Chutney Mary’ [109] on behalf of Freud Communications.
Nicky represented Firmdale Hotels private members ‘Fox Club’ located in Clarges Street, Mayfair, London for the initial three month launch period.
