ABOVE: An elegant rose bouquet by RVH Floral Design

As Valentine’s Day approaches, many of us are thinking about bouquets – either sending one or receiving one – and there’s no shame in even having some delivered to yourself, as Miley Cyrus recommends in her song ’Flowers’ (see video further down the page).

The telephone number major celebrities such as Elton John have on speed-dial is: 020 7720 6774 – log it into your iPhone this minute, if you don’t already have it! – because that takes you direct to the award-winning team at RVH Floral Design, known internationally for their gorgeous arrangements.

Such is the artistry and popularity of the founder, Rob van Helden, for the past 36 years ‘flowers by RVH Floral Design’ has been the seal of approval, or signature, of any elegant occasion. Here’s what Rob told us about inspiration and upcoming trends for 2023…

ABOVE: Floral bouquets by RVH Floral Design

NS: ”Many event and wedding designers would say that RVH is THE leading London-based name in floral decor; as the modern-day pioneer of celebrity and royal floral arrangements on a grand and glamorous scale, what would you say are the current trends?”

RvH: ”Floral styles have tended to become looser with a more whimsical and natural feel, however, whatever our clients request we will make it happen! The current trends are leaning into a ‘less is more’ approach which comes from the drive towards sustainability and has led to an increase in demand for varieties of flowers that are ’in-season’…”

ABOVE: Both HRH Princess Eugenie (Photo by Divine Day Photography) and HRH Princess Beatrice (Photo by Benjamin Wheeler) chose flowers by RVH Floral Design for the their wedding

Throughout 2023, our main goal is to continue to serve our amazing clients on the floral and prop hire side, and to grow our RVH Home brand which sells gorgeous luxury lifestyle products…”

Rob van Helden, Founder, RVH Floral Design

ABOVE: Floral decor in pastels by RVH Floral Design at Heckfield Place; event planner Lillingston. Photography by Lucy Birkhead

NS: ”Has the RVH client profile changed over recent years ie more events or less, more private clients or more corporate?”

RvH: “We’ve grown our private client base but we still do lots of big events such as weddings, parties, private dinners, and celebrations – this is both collaboratively with our RVH Prop Hire company, and individually. I take great pride in all the events that we’ve supplied over the years, each for their own individuality, and also for the creative opportunities they give us…”

ABOVE: Rob van Helden accepting his Lady Elizabeth Anson Lifetime Achievement Award 2022; Rob, the family man with his children and husband, Seb.

I think nowadays I’m probably most inspired by the entertainment of my two sons and the joy they bring. For me, happiness is the key to supplying and receiving flowers!”

Rob van Helden, Founder, RVH Floral Design

NS: ”Ultimately, who or what most influences the style of RVH floral decor?”

RvH: ”I take inspiration from many aspects of day-to-day life, from those who are around me, and from my clients too; I’ve also taken lots of inspiration from the arts, music and entertainment over the years, however I think nowadays I’m probably most inspired by the entertainment of my two sons and the joy they bring. For me, happiness is the key to supplying and receiving flowers!”





A quick glimpse at the consistently 5 ⭐️ Google reviews of RVH Floral Design:

  • “Soo good it’s difficult to praise enough!”
  • “This man and his team are legendary…. AMAZING flowers. Don’t go anywhere else.”
  • “Amazing florist”
  • “The selection of decoration objects and flowers is amazing. If I could I would buy everything! The staff is friendly and professional.”
  • “Absolutely outstanding service, hugely recommended; they really do understand customer service.”

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