
Verena Krenn grew up in the heart of the Austrian Alps on a small farm, enjoying a wonderful and easygoing childhood; from there she started Verena Krenn Events specialising in bespoke high-end weddings and parties all over Austria, Portugal, Italy, Greece, Spain and far beyond. Four years ago, Verena made the big move to Vienna, where she now resides. Her passions include travel and a deep love for luxury hotels around the world. Here we discuss how she started out in the business and the passions that have driven her brand to success…
At Verena Krenn Events, we proudly say, ‘We may not be magicians, but sometimes we come close.’
Verena Krenn, Verena Krenn Events
C&B: “Verena, congratulations on six years at the top end of the events business and for being named as one of the CITY & BEACH LIFESTYLE TOP 10 EVENT DESIGNERS 2024; what would you say sets your service apart from others?”
VK: “We specialise in crafting bespoke experiences that forge lasting memories and unite family and friends. As destination wedding and party planners, we operate across Europe and beyond, transforming dreams into reality. Our unwavering commitment to privacy compliance ensures that all client and event information remains confidential, allowing our clients to celebrate with peace of mind. We help create unforgettable moments that are cherished for a lifetime…”

As a foodie, wine enthusiast, fashion aficionado, and avid traveller, organising parties has always been one of my greatest joys since childhood…”
Verena Krenn, Verena Krenn Events
C&B: “Choosing the right vendors for an event is crucial to creating the right look and ambience; how do you go about securing the right suppliers for your projects?”
VK: “We collaborate with a diverse array of exceptional brands and vendors from around the world. While there are too many to name individually, I carefully select each one to ensure they meet my rigorous quality standards. This meticulous selection process guarantees that every partner contributes to creating the highest quality events for my clients”.
Our mission is to turn our clients’ dreams into reality, exceeding their expectations every time.
Verena Krenn, Verena Krenn Events

C&B: Talking of clients, how do you attract them and what has been your most memorable project so far?”
VK: “Most of our clients come to us through referrals; some discover us via Instagram, while others find us through Google searches. One of my most memorable projects was organising a birthday party where we flew in the rock band FOREIGNER to perform. It was truly a legendary event! The logistics were quite complex, but witnessing the client’s joy and the unforgettable experience we created made it all worthwhile. This project stands out because it exemplifies our ability to manage intricate details and deliver an extraordinary, one-of-a-kind celebration.”
We’ve been featured in several prestigious magazines and recently received the RSVP Award for “Favourite European Party Planner 2024.”
Verena Krenn, Verena Krenn Events
C&B: “Of all the beautiful locations, which are your favourite venues at home and overseas?”
VK: “Austria boasts many special and unique venues. For a glimpse, there’s something truly royal about celebrating a wedding at the Palais Liechtenstein in the heart of Vienna. Another favorite is the Park Hyatt Vienna, a luxurious venue located in a historic bank building. I’m also a big fan of the new Rosewood in Fuschl am See, Salzburg. Overseas, it’s hard to pick just a few favourites, Villa Monastero in Tuscany and Villa Erba on Lake Como are stunning choices. In Spain, Cigarral de las Mercedes in Toledo, Madrid, is another exceptional venue. The list goes on, with so many more incredible places around the world!”
C&B: “Organising an overseas event can be complex; what have been your biggest challenges so far?”
VK: “The biggest challenges I’ve faced while organising client events include navigating family dynamics, coordinating with famous musicians, and managing logistics at destination events. Additionally, ensuring all vendors meet my high-quality standards and maintaining privacy compliance for high-profile clients can also be quite challenging.”

In addition to my work with Verena Krenn Events, I am honoured to serve as an ambassador for VOW for Girls, supporting efforts to end child marriage and empower girls worldwide…
Verena Krenn, Verena Krenn Events
C&B: “Finally, what would be your dream project for Verena Krenn Events?”
VK: “My dream project would be to organise an event with a budget exceeding 1 million dollars. While I’ve managed significant budgets in the past, having the resources to create something completely crazy and new would be incredibly exciting!”
WEBSITE: http://www.vk-events.com