After more than 20 years, I’m driven by discovering each couple’s story and creating something beyond their expectations. My role is not simply to deliver a brief, but to see possibilities they may not imagine and turn them into a celebration that could belong to no-one else…”
Gianna Grieco, Founder, The W. Day, Switzerland
GIANNA GRIECO is the founder of The W Day, a bespoke wedding planning company based in Switzerland. As one of the first high-end wedding planning companies in French-speaking Switzerland, Gianna brings over 20 years of experience to every celebration and was recently named the CITY & BEACH BEST WEDDING PLANNER SWITZERLAND 2026.
Having roots in Italy and growing up in Lausanne, Gianna has always been inspired by the richness of different cultures. When she founded The W Day, her ambition was simple: to combine exceptional service with a creative vision. Switzerland’s diverse landscapes – from lakeside vineyards to Alpine peaks – continue to inspire the work of The W. Day, as Gianna sees the setting as an integral part of the true experience…
C&B: “How do you blend Switzerland’s historic charm, from grand castles to lakeside estates, with modern avant-garde luxury trends?”
GG: “For me, true luxury lies in balancing heritage and innovation, guided by the couple’s story, personality and cultural influences. I avoid formulas and fleeting trends, creating distinctive celebrations that feel timeless and deeply personal…”
We’re experienced in managing changing weather conditions and never confirm a venue without a Plan B, allowing us to adapt our decisions to the climate, in summer and winter…”
Gianna Grieco, Founder, The W. Day, Switzerland
C&B: “What’s the most extraordinary or unconventional request a couple has made to elevate their Swiss destination wedding experience?
GG: “One groom wanted to arrive by parachute, jumping from a helicopter at 4,500 metres. He had to land between a fir tree and the venue roof, with just 50 metres available. I held my breath until he landed safely. The entrance was spectacular…”
My favourite wedding concept is an intimate celebration on a remote mountain, reached only by helicopter, where the landscape sets the tone, however my advice to couples is to build the celebration around who you are, not from a trend or a reference image. The strongest weddings reflect a couple’s character, story and the moments they want to share. For a destination wedding, consider season, accessibility, accommodation, transport and logistics from the start. For the couples I work with, true luxury lies in the quality of the experience rather than the accumulation of spectacular elements. Multi-day celebrations are increasingly sought after, allowing couples to share a heartfelt ceremony, thoughtful entertainment and unexpected moments with their guests beyond the wedding day itself. They love creating a celebration that feels authentic and memorable, where every detail has a purpose and nothing feels replicated or predictable…”
Gianna Grieco, Founder, The W. Day, Switzerland
C&B: “How do you cultivate and maintain relationships with the most exclusive, top-tier vendors across Europe to serve your clientele?”
GG: “Representing Switzerland at exclusive international wedding congresses and industry events has helped me build relationships with respected professionals across the world. I work with people whose expertise and standards I know, and who share my commitment to thoughtful, reliable work…”
My favourite Swiss wedding venues are Beau-Rivage Palace in Lausanne, Fairmont Le Montreux Palace, BĂĽrgenstock Resort and Villa Honeggenjoy. I enjoy changing a wedding’s rhythm through immersive experiences, artistic performances or an unexpected moment that shifts the evening’s energy. I love when the dĂ©cor transforms a space and draws guests into its atmosphere, becoming part of the experience…”
Gianna Grieco, Founder, The W. Day, Switzerland
C&B: “Which are the most emotionally rewarding or memorable milestones in your career as a luxury planner so far?”
GG: “The most moving milestone is when families return. I’ve planned weddings, baptisms, birthdays and even a funeral for members of the same family. Being trusted across such different moments is deeply meaningful. That trust lets me suggest unexpected ideas while respecting what matters most…”
CONTACT: http://www.wday.ch
