TOP 10: AN INVITATION TO REAGAN EVENTS



We’re excited to be expanding our international presence with key partners abroad. In the near future, we’ll be launching an exclusive offering for couples looking for a truly authentic and immersive Italian wedding experience with access to venues not readily available to the public.”

Reagan Kerr, Founder, Reagan Events

REAGAN KERR, the founder of Reagan Events, leads an event production firm based in Charleston, South Carolina. The company is renowned for its exceptional design and flawless execution of meticulously curated experiences worldwide. In this discussion, we explore a shared love for the Amalfi Coast, how Reagan gained her hard-won experience in the events industry, and her plans for the future development of her business…



C&B: “Reagan, we love your gorgeous international themed events – how long have you been in the event design business, and what first prompted you to go into this area?”

RK: “I’ve been in the event industry for 17 years professionally, but even longer if you consider that my love for weddings goes back to my childhood. At the age of eight, I drew a diagram of my wedding ceremony on the grand staircase of a property owned by my grandfather; I marked the placement of each bridesmaid and groomsman and indicated the flow of the processional and recessional. I’ve always been enamoured by the ceremonies and celebrations around love. One might say that I was destined to become a wedding planner!”



C&B: “Wow, what a great story! Wedding planning is practically in your DNA! When it came to your business, did you have to study or work with someone to gain experience?”

RK: “I gained experience from real-world work, absorbing knowledge from as many different facets of the event industry as possible. My professional experience started in college when I shadowed my university’s event planner, helping with anything from alumni weddings in the on-campus chapel to cocktail receptions at the president’s home. I pieced together multiple jobs as a server for restaurants and various caterers to learn food service. I also worked for an event rental company, submitting equipment orders and sometimes folding linens in the back. I gained invaluable tools from each of these jobs that gave me the well-rounded understanding of events that I believe every event planner needs to be a true master ‘marionettist’ of a major event. With each job progression, I wanted more. Ultimately, I accepted a job with Easton Events, where my love for and appreciation of luxury weddings and events solidified.”



C&B: “That’s a seriously impressive background – you must know every aspect of the operations inside and out. On another subject, in the events industry, it’s so important to have a strong identity to differentiate yourself from the competition; what would you say is your USP?”

RK: “Our mission is to throw epic destination parties for sophisticated couples. Our ability to consistently think outside of the box and push the creative envelope attracts those who seek events that are not only unique but also carry a hint of the avant-garde. We strive for unparalleled moments that leave guests talking for years to come!”



Reagan Events consists of two full-time planners and a strong team of multiple part-time support staff who travel with us wherever our clients take us…”

Reagan Kerr, Founder, Reagan Events

C&B: “Yes, clients and their guests are always attracted to something a little different from the standard, so it’s great that you use your creativity to produce something memorable. Are there any venues or locations that help you achieve that?”

RK: “We work all over the globe, but with a special focus on the United States, United States Southeast, and Italy. In the US, our clients most often enlist our services to produce one-of-a-kind events at their privately owned estates or at luxury resorts. In Italy, our favourite Lake Como venue has been Villa Sola Cabiati in Tremezzo, and we have partnerships with some of the top hotels on the Amalfi Coast, including in Capri and Sorrento.”



We’d love to form more strategic partnerships with luxury hotels worldwide to showcase brand-aligned design and creative concepts intended to attract their ideal clients.”

Reagan Kerr, Founder, Reagan Events

C&B: “Italy is one of the most attractive locations due to the fantastic variety of exclusive venues – sometimes it does rain unexpectedly, though, even in summer! Apart from weather considerations, what are your biggest challenges when on a special project?”

RK: “Our biggest challenge is to ensure that client expectations and budgets are in alignment; it’s a game of strategy that we play on every project. While it is easy to allow fantasies of splendour to take over, it is our job to keep everyone in check and guide our clients to the delicate balance between the desired budget goal and expected results.”

C&B: “That’s so understandable; do you find these areas of the planning stressful? How do you relax?”

RK: “Our work certainly can be stressful, but I suspect that all of us in this industry thrive on the adrenaline rush of a high-stakes event. I relax by being outside in nature, especially on the beach. I also enjoy getting lost in antiquing, searching for treasures and inspiration!”

C&B: “Talking of inspiration, who would you most like to work with across the lifestyle industry; are there any big names you haven’t worked with as yet?”

RK: “We’d love to form more strategic partnerships with luxury hotels worldwide to showcase brand-aligned design and creative concepts intended to attract their ideal clients.”

C&B: “That’s a brilliant idea and many of our readers here at City & Beach Lifestyle Magazine are top hoteliers and their key staff members; we must put you in touch! On the subject of alliances, are you ever required to present or consult on lifestyle events?”

RK: “Yes, we will offer consultation if the project aligns with our area of expertise.”

C&B: “That’s interesting as it further establishes you as an authority in your field; what would you say is your biggest accomplishment to date, career-wise?”

RK: “I’m most proud of our business’s renowned reputation and consistent track record of success over the last 12 years; our spirit of innovation and desire for continuous growth and education enable us to offer unparalleled experiences at any destination. I’m excited to see where the future takes us!”



WEBSITE: http://www.reaganevents.com



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