I love to travel, and I love to work. Combining my knowledge of interiors and events while documenting related luxury brands for the audience of City & Beach Lifestyle is symbiotic in many ways. Hospitality inspires my interior projects as well as the events I organise, and behind the scenes, I consult on behalf of many notable names across these industries…”
Nicky Summer, Luxury Lifestyle Designer
NICKY SUMMER is a prominent luxury lifestyle designer who first gained international recognition for working on advertising campaigns for L’Oreal, Lancôme, and the royal jeweller Mappin & Webb, as well as for her work with photographer Lord Lichfield and her role as a James Bond girl. The latter entailed appearing in the movie and representing it internationally at premieres and through the media. In her multifaceted career, she continues to act as an ambassador for the current 007 franchise. Her engagements include participating in themed fashion shows, making personal appearances, and conducting autograph signings around the globe, where she embodies the elegance and intrigue associated with the iconic brand…
INTERIORS: Nicky has operated her own high-end residential and super-yacht interior design company for the past 25 years, with a regular client list that includes Sotheby’s International Realty, Knight Frank, Harrods Estates, Hamptons, and Savills. Her portfolio includes over 40 luxury residential and yacht projects for UHNW clients in California, France, Italy, and the South of France. A typical client profile is international publisher and broadcaster Andrew Neil (seen below, right) whose villa in the South of France and penthouse duplex apartment in London were both refurbished and designed by Nicky Summer Interiors. Nicky’s brand of 12 travel-inspired scented candles, ‘Nicky Summer Bougie‘ is produced in Grasse, France. Press coverage includes a cover story feature in the weekend supplement of The San Francisco Chronicle, a full page in The Financial Times’ ‘How to Spend It’ supplement, as well as features in TATLER, YOU Magazine, and The London Evening Standard. The minimum investment per interior design project is £250,000.
LAUNCH EVENTS: Alongside interiors, Nicky has been responsible for launch event production on behalf of many notable individuals and brands, including the S/V ‘Savarona’ in Istanbul (above); MONTE’S (London), the first outpost outside of France headed by super-chef Alain Ducasse; the launch of a private club by royal chef Anton Mosimann OBE; the launch of King’s Chelsea luxury property development on behalf of Northacre plc; The British Red Cross Valentino/Dolce & Gabbana show; a celebrity-endorsed ‘Say No To Drugs’ campaign on behalf of HM Government UK (in direct co-ordination with Matthew Freud, Freud Communications); an anniversary dinner for Cartier; many dinners on behalf of Champage Krug in direct co-ordination with Remi Krug; an exclusive YPO dinner; committee member of The Met Bar/Nobu London by Nobu Matsuhisa; most of the new penthouse apartments in the developments by developers St George plc that line the Thames in central London; The Fox Club by legendary hoteliers Tim & Kit Kemp.
PRODUCT ENDORSEMENT & LIFESTYLE AMBASSADOR: Recent product endorsements include James Bond/007 Franchise, Olympus Cameras, Focus SB luxury lighting accessories (as below), Fragrance du Bois, HB Health, ME London Hotel.
PUBLICATIONS: Nicky Summer is the founder of the CITY & BEACH LIFESTYLE media, a collection of 4 online magazines spanning events and weddings, interiors, wellbeing, and luxury travel, the content of which is specifically directed to the UHNW sector, including her immediate social group and contacts within Hollywood, high-end property, hospitality, and industry. One of the magazines, ‘City & Beach MODE’, publishes the annual CITY & BEACH BEST DRESSED LIST – her team liaising directly with those who appear on it.
REVIEWS: As part of her role with CITY & BEACH LIFESTYLE publications, Nicky periodically reviews luxury hotels on behalf of the owner/senior management. These reviews, as with the rest of the content, are tailored for the comparatively small UHNW sector. Until recently, hotel reviews were limited to both personal and public video posts on Instagram; however, CITY & BEACH has recently begun uploading comprehensive text, image, and video reviews to the content of its online magazines, in addition to sharing them on Instagram, Threads, Substack, TikTok, Facebook, and YouTube.
I love referring brands, introducing people to one another, and recommending different places. This trait formed the base of my careers in event design, which then evolved into interiors. It was natural to launch the online magazines 12 years ago, and our collective now reaches circa 200,000 international UHNWI readers, viewers and followers across all our platforms each month, and many of them do tend to act on what we suggest…”
Nicky Summer, Luxury Lifestyle Designer
In recent years, Nicky has created social media content and reviews on behalf of The Maybourne Riviera (Monaco), The Saint James Club (Paris), Rosewood (London), The Amanjena (Marrakech), Villa d’Este (Lake Como), Capri Palace (Italy), The Mandarin Oriental (London), Palazzo Ca Sagredo (Venezia), The Martinez (Cannes), The Franklin (London), The Corinthia (London), Relais Christine (Paris), and Le Meurice (Paris), at the request of, or by arrangement with, senior management. Hotel reviews are meticulously planned, with terms specified in advance, including the focus of the content to be produced (decor, cuisine, spa, gardens, etc), the word count, the number of posts, and other relevant details. In most cases, a financial transaction is required for the promotion to our audience, although there are occasions when this fee may be waived.
NETWORK: The significance of Nicky’s contact list is evident from the content displayed across her various social media accounts, all of which are managed by an independent team. These contacts include tycoons of media and industry, film-makers, actors/actresses, philanthropists, socialites, fashion and jewellery designers, super-yacht owners, art collectors, world class hoteliers, international photographers, award-winning floral designers, global luxury wedding and event planners.
FEES: Nicky Summer is one of the best compensated figures across social media due to her background, experience, influence, and reach within film, media, events, interiors, and online publishing, plus the value of her UHNW network to which she has immediate access. This is followed closely by CITY & BEACH magazines: cityandbeachmag.com, cityandbeachmode.com, and cityandbeachexplore.com, read by all the top event and wedding industry bodies, interior designers, socialites, premier planners, senior hoteliers and luxury vendors. Social media packages commence from £60,000 for a single video feature with voiceover in one of the online magazines, including a post on Instagram published from Nicky’s personal account, through to £10,000 for a single sponsored video post published on the CITY & BEACH LIFESTYLE (@cityandbeach_lifestyle) Instagram account. Contact us for a bespoke package detailed to your requirements.
TESTIMONIALS: Nicky Summer and City & Beach Lifestyle magazines have a multitude of positive feedback in writing from former clients and professional associates including, but not exclusive to, Roland Fasel, Pierre Schroeder, Andrew Neil, Harriet Webber-Jamieson, Yann Gillet, Tomas de Bruyne, JoAnn Gregoli, Francois Delahaye on behalf of the brands they personally represent/on behalf of the luxury lifestyle brands they front.
PERSONAL DETAILS FOR PLANNED PHOTOSHOOTS: Nicky resides with her family between Cannes, and central London. She follows a vegetarian/pescatarian lifestyle and abstains from both alcohol and smoking – and therefore endorses neither. Her hair is natural, long and blonde; dress size is UK 8, equivalent to an American size 0; her shoe size is European 37/British 5. Nicky’s hobbies encompass travel, photography, driving, flying lessons (PA28), and horse riding. Nicky is currently writing a series of digital books titled ‘Conversations’ on the subject(s) of interiors, event planning, and wellbeing in association with high profile figures in these sectors.
CONTACT: Leonardo Alina at alina.cbmag@gmail.com; cc info@cityandbeachmag.com
