Our recent accomplishments include organising the flowers for the Emperor of Japan’s State visit at The Guildhall early last summer; I’m also incredibly pleased that my company is recommended at many of the best hotels in London!”
Rachel Morgan, Rachel Morgan Flowers
London-based Rachel Morgan of Rachel Morgan Flowers appears on the City & Beach Lifestyle New Year’s Honours List 2025 and is also a co-sponsor of the City & Beach Lifestyle Best Dressed List 2025. Rachel’s company specialises in luxury weddings and events, and over the course of her career spanning twenty years, her accolades include winning The London Wedding Awards, The English Wedding Awards, and The Wedding Industry Awards for Best London Wedding Florist. Here we discuss Rachel’s success and challenges in what is a highly competitive industry…
C&B: “Rachel, what first prompted you to go into floral design as a career, where did you begin, and how has your own team developed?”
RM: “My combined love of flowers and weddings prompted me to go into the business; I started my career at Jane Packer and then freelanced with a number of other London-based floral design companies before setting up my own brand. My team consists of amazing freelance florists and support staff – the number of people depends on the size of the wedding or event we’re working on…”
C&B: “There are a huge number of weddings and events taking place in and around London every week therefore there’s plenty of opportunity, however floral design is also a very competitive business – what would you say differentiates your service from others?”
This coming year our mission is to team up and work with many of the amazing planners that produce larger scale weddings around Europe…”
Rachel Morgan, Rachel Morgan Flowers
RM: “My attention to detail and use of colour and I always use the best quality and most luxurious flowers and foliage…”
C&B: “Yes, that’s evident from the beautiful imagery seen here; what’s the typical profile of your clients?”
RM: “Our typical clients are couples who appreciate beautiful flowers and those who are looking for a truly personal service…”
C&B: “When you’re working on an event or wedding at one of the exclusive venues you’ve mentioned, what is your biggest challenge to overcome?”
RM: “Time is always my biggest challenge as we often have to set up large weddings or events in a very short space of time. Also certain locations can be tricky, such as The Gherkin or The Shard!”
I work all over London; my company is a recommended supplier at The Corinthia, The Gherkin, The Shard, Merchant Taylors Hall, Dartmouth House and The Landmark Hotel, amongst others…”
Rachel Morgan, Rachel Morgan Flowers
C&B: “At these fabulous locations, what are the main features your clients most often request?”
RM: “Large scale arches and split arches as well as oversized urn displays are designs that our clients choose most often…”
Even though I’ve been in the industry for twenty years, every job is different, and there is always something new to learn. I truly appreciate the trust and creative freedom that my couples grant me…”
Rachel Morgan, Rachel Morgan Flowers
C&B: “Given the pressures of your work and all the various elements involved – from consultations, ordering, design and installation – do you ever find your work stressful?”
RM: “It can be stressful especially as everything must come together all at once for an event or a wedding and none of the components can be prepared very far in advance. The way I choose to relax is binge-watching a series on Netflix, whenever I find the time! I also relax by going to the gym – spin classes are my favourite. Also, spending time with my family is really important to me…”
CONTACT: http://www.rachelmorganweddingflowers.co.uk
